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Showing posts from December, 2016

Digital Marketing Trends & Predictions for 2016.. err 2017..

Yes, we keep reading predictions every year in December, and how new trends are taking time to be adopted, and then comes the next December which talks about 5-6 trends carried forward from the previous year. But then, why be so pessimist? Look at how the entire landscape of digital marketing and media has evolved over the past few years and how the important digital is in every brand’s marketing mix.
Some of the Predictions for 2016, and what really happened ·Content marketing is the future & Continues to be the KING·Mobile will be bigger than PC. Yes Mobile grew past PCs in 2016·Rise of Programmatic buying and signs of using it the right way·Adapt to online by creating exclusive ads, not just using TVCs on digital·Virtual reality & Augmented Reality – yes Pok√©mon Go finally made it happen!·Ad Blockers – The Big Bad Word in Advertising·Moment marketing – Moved to an ecosystem outside of twitter·Live Streaming on Mobiles and Apps – still on the rise·Wearable Devices – possibiliti…