Skip to main content

Decoding what I want to work in "Digital" means

The digital ecosystem is HUGE.

We keep hearing or reading terms right from social media, email marketing, mobile marketing, display ads, videos, content marketing, search, online reputation management, seo, ppc and online brand building to name a few.

Everyone wants to be in digital, but a lot of newbies don't know or understand what do they want to do.

So here is a quick summary of what getting into digital means.

There are a lot of images, charts and notes on digital marketing ecosystem.
The simplest one being POE - Paid, Owned and Earned.

Paid covers advertising, Owned covers assets built by the brand / person to showcase skills, services, achievements, information, etc. Earned covers what people, critics, customers or any other entity writes or discusses about the brand or person.
Now, to ensure these three work, there are a million tools, technologies, agencies, apps, ad networks, publishing houses, thought leaders and people who work tirelessly trying to put them all together.

The major opportunities are in Media Agencies (client servicing, planners, buyers, operational and strategy), Creative Agencies (Art, copy, design, development, tech), Social Media Agencies (client servicing, writing, proofing, social pages management, insights and analysis, gamification, strategy), Website development, SEO/SEM Agencies, App developers, Mobile Marketing - online and offline like SMS, IVR, Software Testing, Tools development - management, Publishers (ad houses, news, websites), Ad networks (From Google, Yahoo, to small time websites) 3rd party tools, e-commerce companies (setup, selling, tracking, loyalty, ads)  and other major IT companies offering high end services like monitoring, consulting, business process management, outsourcing, insights, back-end setup etc and most importantly selling all the services listed above.

Few examples of Internet Landscapes:

Courtesy: Luma Partners and

If you ask me which one is the easiest? I'd say nothing is easy in digital. Even after few decades of The Digital Marketing evolution, we don't have an Expert in the true sense.
Where do you start? Depends.
You could be a blogger and hence get into social media. You could be good with numbers and be a media planner. a sound tech background means you have an ocean of opportunities across web, apps, tools, back end, business process management, etc a very creative mind can be a valuable asset to any creative agency. good negotiating skills can help you be a media buyer. excellent event organizing skills can lead to events management, better interpersonal skills can try at online reputation management / PR or sales. If you wish to be a jack of all trades, then joining a small setup and learning more than one skill will help. If you think there is a gap in the industry after a few years of experience, then building your own product is the BEST way forward as the digital industry needs solutions and innovation.

So now, when you wish to say "I want to work in Digital", be prepared to explain and be a little more specific like... I want to work in the digital industry, preferably in social media marketing, adding great ideas and ways to interact with the brand's audience...

Hope this helps...

For any queries, suggestions, feel free to add comments below or reach out to me on twitter / G+  +Toshal Shenai  or Linkedin


Popular posts from this blog

Beware, Your Smartphone is Listening!

An evening with friends, discussion about the next adventure trip and suddenly an ad from an Adventure Travel Gear pops up. Good Coincidence. Discussing with a neighbour, which leather seat cover to buy for my car. in a couple of hours, I see an ad about Exclusive / Custom made Italian Leather Seat Covers for cars on Facebook. One more coincidence. Next day at work, working on a proposal for marketing on Whatsapp, the opportunities and the challenges in a country where DND is present but not strict, the spam messaging and brands like "Stayzilla" using whatsapp as a platform to share their offer-related ads. Same day, after a gap of 3 months, I see an ad from "Stayzilla". Coincidence? Maybe NOT. So we do a small test at workplace, with 5 devices (on high speed internet), latest OS and loaded with all the important apps. All the participants clear cookies, cache, etc and discuss a few brands that are not consumed /bought / browsed / Searched on Google or used by us. …

Is Social Media Affecting our Offline Social Life? Balance Your Online-Offline relationships!

Social Media: Videos on YouTube, Updates on Twitter, Sharing on Facebook, Networking on LinkedIn, Trying out Google+, Publishing on Blogger/Wordpress, Checking in through Foursquare, Chatting on Skype, Building Fan Pages, Spreading Brand Messages, and Interacting every bit of our time through the Digital Media.  Where is the real Life, our tangible world, family members, the neighbours, our friends, the sweetheart staying next to the locality, the food across the street, the parties by colleagues, birthday celebration of little niece, and funeral of an Old man. Are we too busy exploring this medium that we don't really have a Real Social Life? Most of our needs are fulfilled by social media. Chatting with friends, keeping in touch with family, friends, relatives, classmates, old acquaintances, and the rest of the world. Then why bother about the Real Social Life? We see products in a store, we can hold them, feel them, smell them, and taste them. But when we shop online, we can buy t…

Social Media Analysis, Analytic & Tools Overdose (via SMT)

Social Media is growing at a pace that can be best termed as "unstoppable." Thousands of social media tools  have been invented, launched and then failed.  The top social media platforms are reaching their maturity stage and look to be in a consolidating position, where their objectives and goals are set; and they know their potential. Financially, the major platforms seem to be on a profit making spree. Facebook, Twitter, LinkedIn & YouTube stand out of the crowd, whereas Pinterest, Instagram, Quora, Google+ are making their way to the top, but still have a long way to go. But, what does the consumer do, where does he go from here? On one hand, I feel overwhelming by all the products, application, contents and activities offered by my social media networks. Yet, I'll admit, I'm practically addicted to my social media platforms, so I'm a rather vulnerable target of these marketing gimmicks. Recently, I read 5 Tips for Avoiding Social Media Burnoutby Rachel S…