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Showing posts from September, 2016

Decoding what I want to work in "Digital" means

The digital ecosystem is HUGE.

We keep hearing or reading terms right from social media, email marketing, mobile marketing, display ads, videos, content marketing, search, online reputation management, seo, ppc and online brand building to name a few.

Everyone wants to be in digital, but a lot of newbies don't know or understand what do they want to do.

So here is a quick summary of what getting into digital means.

There are a lot of images, charts and notes on digital marketing ecosystem.
The simplest one being POE - Paid, Owned and Earned.

Paid covers advertising, Owned covers assets built by the brand / person to showcase skills, services, achievements, information, etc. Earned covers what people, critics, customers or any other entity writes or discusses about the brand or person.
Now, to ensure these three work, there are a million tools, technologies, agencies, apps, ad networks, publishing houses, thought leaders and people who work tirelessly trying to put them all togethe…