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Showing posts from 2016

Digital Marketing Trends & Predictions for 2016.. err 2017..

Yes, we keep reading predictions every year in December, and how new trends are taking time to be adopted, and then comes the next December which talks about 5-6 trends carried forward from the previous year. But then, why be so pessimist? Look at how the entire landscape of digital marketing and media has evolved over the past few years and how the important digital is in every brand’s marketing mix.
Some of the Predictions for 2016, and what really happened ·Content marketing is the future & Continues to be the KING·Mobile will be bigger than PC. Yes Mobile grew past PCs in 2016·Rise of Programmatic buying and signs of using it the right way·Adapt to online by creating exclusive ads, not just using TVCs on digital·Virtual reality & Augmented Reality – yes Pok√©mon Go finally made it happen!·Ad Blockers – The Big Bad Word in Advertising·Moment marketing – Moved to an ecosystem outside of twitter·Live Streaming on Mobiles and Apps – still on the rise·Wearable Devices – possibiliti…

Decoding what I want to work in "Digital" means

The digital ecosystem is HUGE.

We keep hearing or reading terms right from social media, email marketing, mobile marketing, display ads, videos, content marketing, search, online reputation management, seo, ppc and online brand building to name a few.

Everyone wants to be in digital, but a lot of newbies don't know or understand what do they want to do.

So here is a quick summary of what getting into digital means.

There are a lot of images, charts and notes on digital marketing ecosystem.
The simplest one being POE - Paid, Owned and Earned.

Paid covers advertising, Owned covers assets built by the brand / person to showcase skills, services, achievements, information, etc. Earned covers what people, critics, customers or any other entity writes or discusses about the brand or person.
Now, to ensure these three work, there are a million tools, technologies, agencies, apps, ad networks, publishing houses, thought leaders and people who work tirelessly trying to put them all togethe…