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Showing posts from 2012

Has the Facebook Page replaced The Web Site in India?

Brands are investing more and more on managing, maintaining and beautifying their  Facebook Page ! The main focus has shifted from The Web Site, which was always the primary destination of the Brand. Twitter ,  LinkedIn ,  Pinterest ,  YouTube  or  Blogs  do help to increase goodwill of the brand and be present across all the touch-points, but Facebook has emerged as the clear winner at least in the past 2 years. Possible Reasons: More Interactivity, Loyal Fan Base, Information Dissemination, Real-time Feedback and Insights. More Interactivity:  Fans can talk to the Brand, ask their queries, respond freely to the posts, complain about the product/service, and live the Brand Experience. Loyal Fan Base : As Facebook says, the Fans are here to "Like" the Brand Page for many reasons, right from getting free samples or waiting for product/service info or connecting with the brand ambassadors or playing interesting contests or supporting the  Brand's values . Infor